Social Media Marketing Strategy
Los Angeles, California · Prepared by Erica · 2025–2026
overview
Social Media Marketing Strategy
mission
Grow DOMA Development's social media presence into a high-performing, authority-driven platform that generates consistent leads from homeowners, investors, and real estate professionals across Los Angeles. The strategy focuses on content performance first — building brand authority through education, showcasing luxury craftsmanship, and positioning DOMA as the go-to expert in permits, construction management, and high-end development.
Visual storytelling, Reels, project showcases, daily Stories
Short-form transformations, permit education, behind-the-scenes
Thought leadership, investor relations, B2B partnerships
core objectives
Build Brand Authority
Position DOMA as the trusted expert in permits, construction management, violations, and high-end development.
Attract High-Value Clients
Bring in homeowners, investors, realtors, architects, and designers in Los Angeles.
Create Desire for DOMA's Luxury Experience
Show clean workmanship, organized processes, elegant design, and reliable project execution.
Convert Followers into Inquiries
Drive traffic to the consultation form, contact page, and project request page.
90-day roadmap